Mariama Ndure

I had the honor of working with this amazing artist for her latest album on behalf of Elestial Sound. I spearheaded the project, managing all aspects from contracts to the artist's profile, copy and photos for press, album art, licensing, etc. Working with an extremely creative team can always have its challenges but the outcome was beautiful. 

I worked with her and represented her under contract negotations. Mariama having grown up in Oslo, wanted to be licensed in Norway was well as the US. She'd also worked with several artists who helped create tracks and sounds for the album so part of the project included negotiation of titles and credit for those artists as well as negotiating any press or royalties they would receive. 

When it came to visual content, I chose a photographer that I thought would be able to capture Mariama in a classic and genuine environment. Birdee was a great fit and was able to capture her beautifully on film. Those photos were then given a treatment so that they would stay on brand with her and the album. 

The album art was a creative process done together by Evan Galbika and Benji Haselhurst. They'd previously been chosen by the artist before I came onboard to project manage. Mariama shared her desire to see the album art look lush, vibrant, and colorful. Facilitating this conversation between Mariama and the two artists was extremely important as well as ensuring her desires were heard and not overshadowed. We landed on a final image that both parties were happy with and I think succussfully captured the feel of the album as well. 

The opportunity to manage this was really exciting and broke through uncharted territories for me. We were able to put together a small but talented team of people to put this project together. While contract negotiations for a musician may not be my strong suit, being able to ensure that so many pieces of this puzzle fit correctly, looked cohesive and made sense was no easy feat either. Staying true to an artist's vision and not compromising on that under the pressure of deadlines and other artists was the most challenging and rewarding goal. The project is one that I am very proud to have been a part of and you can check out some of Mariama's tracks below. Enjoy!