Wiseblood

I was asked to help create an online retail space, it's main objective to support female artists. It was a passion project that I felt came at a very relevant time. I was brought in to document and style pieces, give them cohesion, and curate a warm space for the work created by all the artists.

We spoke about what Wiseblood meant, the feel of it, the desired aesthetics, and how that should translate to viewers. I traveled to Athens for a long weekend to shoot the goods and used the photos as building blocks for the Squarespace site. The result was a clean but eclectic grouping for the Fall 2016 campaign that was able to showcase the connected nature of the curation.

Most of the shots below are not edited and were used with set effects from Squarespace.